Have you seen it, with Andy Crestodina? Tell us how you used what you you learned in the…8. If you're looking to increase traffic to your blog, there are many tactics that can significantly boost your progress. To that end, in today's Whiteboard. Start your free 30-day trial today!2. Consider emotion. Under this section, click on "Secrets. You, Rand, you're a person who probably is interested in Whiteboard Friday, even though you haven't done that search before on this particular phone. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years. Hit “Accept” to get a code to paste into the “Authenticate” box you see here. Structured data can be used in many different ways, such as using Open Graph markup to specify a Facebook title and description, or using SQL to query a relational database. Hit “Accept” to get a code to paste into the “Authenticate” box you see here. You know, give a percentage that you would assign if you were giving an overall assessment of the importance of this factor in Google's ranking algorithm. In today’s episode of Whiteboard Friday, Seer Interactive’s Larry Waddell discusses how you can translate the SEO work you do for your clients into how executives think of value — specifically, business value. Learn how to forecast and demonstrate the value of your SEO efforts in this week's Whiteboard Friday and put it into practice with a free worksheet. Okay, I get it. Identifying, Fixing, and Preventing Cannibalization — Whiteboard Friday. They have en. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. 26 / 1,100 = 11. All too often basic web analytics can mislead marketers. So basically, indexing content is not that hard in Google. In today's Whiteboard Friday, Moz. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Whiteboard Friday. When people search for our brands, they're often looking for something. It's something that should be maximized. As SEOs, we hold a surprising amount of influence over how the world gets its information. This is especially important when it comes to B2B businesses as you have individuals from many different roles exploring your site, providing input and ultimately making critical decisions. sell, and agencies and in-house teams come under more pressure to get more results, with limited budgets. So AI is here. 2. Check it out and come join us. The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills. It's really easy to do in Keyword Explorer at Moz. Moz Local Raise your local SEO visibility with complete local SEO management. We wrote the blog on SEO — literally. The best way to track if a brand is an entity, and if so, in what context, is to query the brand name in the Google Knowledge Graph search API daily and keep a record of the return results in your data warehouse. Rand goes over the boons and pitfalls of using hosted blog platforms in this week's Whiteboard Friday. Helping Google Navigate Your Site More Efficiently — Whiteboard Friday. Today we're going to be talking about app search. 3 Important Google Updates to Understand — Whiteboard Friday. Title, URL, & description to draw high click-through-rate (CTR) in the rankings. Moz uses 4 lights with giant softboxes to get flat and even lighting that reduces shadows and harsh glare on the. In our last episode of 2022, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and how to claim those opportunities for your existing content. In today’s Whiteboard Friday, Helen shows you how to find and address gaps in your SEO skills so you can continue evolving and developing your best SEO self. In this week's Whiteboard Friday, Rand suggests how you can use these instant recommendations to leverage your brand, or. Use this step-by-step…Google's Search Suggest automatically recommends popular searches as you type your query into the search field. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Join Us! By: Amin Forout. So obviously this is a very big and very old topic in the SEO space, and it's one that Moz, as a company, is heavily invested in, right?Posted by u/ericb0 - 1 vote and 4 commentsSo here's five ways to think about doing those things, all focused around digital PR, link building, and content marketing. Firms that practice SEO can vary; some have a highly specialized focus. First up, from August, small business SEO expert Claire Carlile walks you through the what, why, where, and how of UTM tagging for your GMB profiles. 0. It's incredibly important that they tie into both your company goals and your marketing goals, as well as provide specific, measurable metrics you can work to improve. Thirty-five percent for position one gets us about 2,300 clicks a month or 27,000 clicks a year. From there, click on the blue Link button. With that in mind, Moz’s own SEO Manager, Kavi Kardos, is going to give you the numbers and the talking points you need to justify the return on investment of your SEO work. 5. I'm Cyrus Shepard. GA4 Setup Checklist: Set up a GA4 property. The Basics of Local SEO. The Authoritative Content Funnel — Whiteboard Friday. And whilst ChatGPT is an OpenAI product, GPTs themselves are just a type of large language model that are now out there in the world for anyone to use and there are lots of companies already building things on their GPTs. Ecommerce should pay attention to engines like Amazon or Etsy. Moz’s Content Creation Uses a Recognizable Image Concept. Moz Pro Your all-in-one suite of SEO essentials. I'm Dr. to-do lists , memo or any thing which you may forget. There's a bigger gap in step 2 than many marketers anticipate, and one of the best ways to fill it is getting your content in front of influential people who can help spread the word. e. They don't know which version (s) to rank. Thank you so much for checking out this Whiteboard Friday. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Learn how to forecast and demonstrate the value of your SEO efforts in this week's Whiteboard Friday and put it into practice with a free worksheet. Visual Search Optimization — Whiteboard Friday. Hopefully, you already have the first two, so let's make sure you have the right data. It’s like a foetal version of the beast it would grow to become. The biggest challenges of shooting in front of a whiteboard are the reflections and glare. For reference, here's a still of this week's whiteboard. Don't make assumptions and let the data help you along the way. Moz Links API Power your SEO with our index of over 44 trillion links. In today's Whiteboard Friday, Ruth Burr Reedy focuses on part of her recent MozCon 2019 talk and teaches us all about how Google uses NLP (natural language processing) to truly understand content, plus how you can harness that knowledge to better optimize what you write for people and bots alike. Open the first crawl of your current site and make a copy. It's been a long time since we covered one of the most fundamental building blocks of SEO—the structure of domain names and URLs—and I think it's high time to revisit. Know your audience. Then I could choose, okay, these keywords all look good, check, check, check. As it turns out, there is! In this ever-popular episode of Whiteboard Friday, Moz's Senior SEO Scientist, Britney Muller, shares three easy steps for identifying, repurposing, and republishing your top content to juice every drop of goodness out of it. Go to the bottom, where you’ll find “Site Search Settings”. Create a workflow/process to keep an eye on dev changes and catch things early. . Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Moz API Power your SEO with our index of over 44 trillion links. Typically, when SEOs think about on-page optimizations, they’re thinking about core places to include their target keywords within their content. Many SEOs think of keyword research as a very basic part of SEO, which can actually be a problem. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. So pretty massive. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Those include: Web analytics - Google Analytics is free and very, very popular. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This is that really tough experience that many, many SEOs go through where, essentially, you're putting a lot of effort into improving your rankings, improving your content, improving your keyword targeting, earning those links and mentions and social signals, user and. Miro Lite is a free-to-use, easy-to-share online whiteboard. And I'm not going to get too much in deep in this particular case because I already did a Whiteboard Friday some months ago about this particular topic. So in reality, the average return on investment in SEO for an e-commerce company is about $2. Sometimes you've got a situation like this. For example, if you rank position #3 for a term with 1,000 monthly searches and position #1 for a term with 100 monthly searches, you would do the following math to get SOV: Keyword 1: Position 3 CTR 9. 3. There are many interesting features in GA4 — some that were sort of in Universal Analytics, but now they're better. The biggest challenges of shooting in front of a whiteboard are the reflections and glare. … Howdy, Moz fans. The ROI of SEO. Raise your local SEO visibility with complete local SEO management. SEO testing expert Emily Potter joins us once again to wrap up this season of Whiteboard Friday! Today, she takes you through a few tests that generated unexpected results for her team at SearchPilot, and what those results mean for SEO strategy. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. 4. Know your audience. Indexing. Happy Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. For today's Whiteboard Friday, I'll be covering eight tips to help you build more links. #1. Create exit portals where users will drop off. 99% of the time work really well together. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. In here, you'll see the basic fallback settings that Magento has that you can use for SEO purposes. g. Creating the Right Marketing Mix. Compare SEO Products Welcome to another edition of Whiteboard Friday. In a previous Whiteboard Friday, I mentioned the three bosses of SEO, and one of the factors that I mentioned affecting SEO are the search intents behind each and every search. What I'm going to show you today is not going to be perfect. You can do the same thing with images. Cost them PageRank. Today, so glad that you can join us. Faceted navigation is a common solution for e-commerce sites, but managing it on the SEO side can quickly spin out of control. This week, we're talking about advanced on-page optimization. What I'm going to give you here is a methodology for how you can set your team and yourself up for success, in 2016, with a great metrics dashboard that shows you how things work through your funnel. Moz DataOver 160,000 new top-level domains were registered yesterday. Moz was the first & remains the most trusted SEO company. Now, this is an awesome tactic to use for link building. This week, Shawn talks you through the ways your site structure, your sitemaps, and Google Search Console work together to help Google crawl. For emulating Googlebot (the links are the same whether you use Chrome or Canary): User-Agent Switcher. Tom Mansell talks about quantifying predicted SEO value, closing performance gaps, and calculating ROI. Across the board, what we've seen is that paid searches on average, in all of Google, gets between 2% and 3% of all clicks, of all searches result in a paid click. Monitor in. We don't need to create heaps of pages to target long-tail keywords. SEO analytics covers a wide range of topics, but often focuses on performance metrics around traffic, keywords, URLs, page speed, conversion rates, and more. Whiteboard Friday. In today's Whiteboard Friday, Rand. Moz Pro Your all-in-one suite of SEO essentials. Branding | Whiteboard Friday. Get the free checklist! We've included a nifty PDF download to guide you through the steps and help keep you and your team on track. You've got a very limited space on the first page of the SERPs, and you need to be doing better than your competitors to be able to rank there. You'll have to make it worth their while, though, and in today's Whiteboard Friday, Rand explains how to go about that. Discover actionable steps to ensure your GA4 is optimized for long-term tracking success, empowering you. This follows on from my talk at MozCon which covered 35 ways to get links in around 35 minutes. SEO stands for search engine optimization. Click on the whiteboard image above to open a high resolution version in a new tab! Ensure a Flawless GA4 Setup and Ongoing Tracking Functionality. The lessons Rand has learned from building and growing Moz are almost old enough to drive. Organic, it's something between about 47% and 57% of all searches result in an organic. Whiteboard Friday | SEO Reporting. This is an ordinary SERP block, so it's probably about 180 pixels tall. They sent out a bunch of penalties to, well, a noticeably large number of. In this Whiteboard Friday, Chris Long shows you how. So my name is Bethan Vincent, and I'm the Managing Partner at Open Velocity and I'm. Here is what you will add to your . This is the founder and CEO, Will Critchlow. So AI. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years. Moz uses 4 lights with giant softboxes to get flat and even lighting that reduces shadows and harsh glare on the. What separates a vanity URL from a micro-site URL or a sub-domain URL is that we never show Google that. Cyber SaleClick on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. SEO Analytics. STAT SERP tracking and analytics for enterprise SEO experts. MozCon speaker (and all-around SEO genius) Britney Muller is here with a special edition of. Today we're talking all about introduction to Python, which is why I have a special co-host here. Moz owns Followerwonk, so I'm getting to the free trial page for Moz Pro. Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. . So, again, return to looking at those metrics. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. You can write your all informations and contents e. This is Debbie. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. 1. Number two tip, extreme topical relevance. This week we're going to chat a little bit about blog platforms, places like Medium, Svbtle — that's Svbtle with a V instead of a U — Tumblr, LinkedIn, places where essentially you've got a hosted blog platform, a hosted content platform. The new version, Google made a bunch of changes in the last 6 or 7. Create one-to-one redirects. They're more likely to link to that than a homepage. In this guide to filming whiteboard content you, will learn how we use lights to remove shadows, why you need a zebra for your camera, and the importance of… How to Create an SEO Forecast [Free Template Included] — Whiteboard Friday. Step 1 - Gain deep insight. Compare SEO Products. Ensure a Flawless GA4 Setup and Ongoing Tracking Functionality. There are some methodologies to do this. Today I'll be talking to you about the next search intent. Based on a quiz that our co-founder Rand first published back in 2005, at the dawn of electronics and lighter-than-air travel, we now present to you the new and improved SEO Expert Quiz. Most of the time that is, except when I have to Google it, which is probably every second week. The next step in conversion rate optimization is to know your audience. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Needless to say, I managed to pencil it in my schedule after regaining consciousness. The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. Ranking is outranking your competitors. 5. 4 hours ago · Whiteboard Friday Recap 2023: AI Edition. Around the office we have looked at dozens of examples of companies that do video presenting or teaching, and then I realized that I watch a great example of high-quality online video every week: Whiteboard Fridays! They look and sound fantastic! Moz team, what are you willing to share re: the setup you use?Whiteboard Friday | Content Marketing. It doesn't affect your SEO, but the standard Magento one doesn't look great. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Welcome to another edition of Whiteboard Friday. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. From there, look in the Property column and click on the Search Console Links option, found under the Product Links section. Best. Search Engines | Whiteboard Friday | Advanced SEO. This question was posed in the Moz Q&A Forum, which I deeply love, by Alex Moravek -- I might not be saying your name right, Alex, and. GA4, you can tell from their reporting, is really trying to shift everyone's reporting from sessions to users. 1. The session, for many, many years, has been the core unit of Analytics data. Welcome to another edition of Whiteboard Friday. What you'll learn: Understand basics of SEO. You can see Wikipedia doing this. Welcome to Whiteboard Friday. The past 12 months have been brutal for many traditional forms of link building. They are counted slightly differently. In this week's Whiteboard Friday, Britney Muller breaks down log file analysis to make it a little more accessible to SEOs everywhere. See which Moz SEO solution best meets your business. What I've seen sometimes is oh, man, it could save me tons of time if I just use a wildcard and redirect all of these pages to the homepage or to the blog homepage or something like that. It's also a review type of content. . Guest blogging and guest authorship across websites other than your own is a fantastic strategy to build your brand, get in front of new people, earn some links back to your site, and earn the recognition from other communities that can lead to all sorts of good marketing opportunities in the future. Step 2: ??? Step 3: Massive flood of traffic. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Here are our favorites. A well set-up FAQ page addresses multiple types of user intent and helps at various steps in a sales funnel. STAT. Free Local SEO Tools That Belong in Your Kit: This post is a goldmine of local SEO tools, and all of them are 100% free. 1. 3. Click on “Get Google Authorization Code. org). The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The sites that start out pre-optimized and that continue optimizing immediately after publishing will be at an. Now that we have that, I'm just going to show you six keywords that I think have the most impact for moneymaking at the bottom of the funnel. Calling your product, your brand, your series. Keyword 2: Position 1 CTR 34. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. This setting controls whether a user can share the whiteboard in a meeting. The Mozzers set up their equipment, and then it’s blastoff! They film their video in one or two takes, keeping it fun and conversational. Moneyball is the Future of SEO with Will Critchlow. We're filming this in the London HQ of Distilled. Moz Keyword Explorer has a really great filter that provides some of the most commonly asked questions for a keyword term. It's something that should be optimized, repurposed, syndicated, distributed, and leveraged so you can unlock rocket channels that will ultimately give your content the opportunity to go to the moon. This can easily be fixed in your . wikipedia. I think that this is where we get to take our soft skills to the next level. Contrary to popular opinion, high ranking pages aren't always the best targets for link building. Time on Page - How long people are on your page. Rand mentioned internal linking a few months ago before Penguin even hit, back when we were. And when you get out on stage, it'll change from an experience of feeling like something you want to do to something that you're crazy excited to do. org, de. Here’s a quick tutorial on how to set up this kind of navigation. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. I'll list the extensions, then advise on settings and why I use them. Helping Google Navigate Your Site More Efficiently — Whiteboard Friday. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years. Click " Save+As" and name the file " Current Site Crawl for Editing". In this weeks Whiteboard Friday, Rand shows off some useful…Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. When creating this map, we cluster keywords (put related keywords into groups), so we know exactly what pages to create in terms of landing pages, blog articles, services pages, or collections and products. " Then, click the "Create a secret" button. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Whiteboard Friday was the second or third result there, meaning, they've seen that I've done searches around SEOmoz before and around SEO in general. New Releases Get the scoop on the latest and greatest from Moz. You go in and you take a look at every single tag, every single trigger, and every single variable. Specifically, we breakdown the lighting, focusing on both the subject and the whiteboard, and using wireless lavalier microphones instead of boom shotgun mics. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. To do SEO you really only need 3 things to get started: a website, your brain, and data. See moreHow to Create an SEO Forecast [Free Template Included] — Whiteboard Friday. So I'm going to take those three to five terms, and I'm going to think about one of those as the primary keyword phrase that I'm targeting. And we'll see you again next week for another edition of Whiteboard Friday. Using a Vibe Interactive Whiteboard for Effective Brainstorming. I'm the director of SEO here at Seer Interactive, and today, I'm gonna be your host. In today's Whiteboard. In today’s episode of Whiteboard Friday, Tom covers a more advanced SEO concept: crawl budget. Google’s local algorithm demands different tactics for link building. Part 2: Six Practical Ways to Implement Data Storytelling in Your Consulting - Actionable examples, tips, and best practices for implementing data storytelling. This will show all external backlinks. In today’s episode of Whiteboard Friday, digital marketing expert Amanda Milligan walks you through the three parts that make up a content funnel for building. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This makes monitoring the page closely a very essential task. 3 Important Google Updates to Understand — Whiteboard Friday. At this year's special low price of $129, this is invaluable content you can access again and again throughout the year to inspire and ignite your SEO strategy: 21 full-length videos from some of the brightest minds in digital marketing. By doing so, you can safeguard your organic traffic while also safeguarding your entire website. Hey, Moz fans. htaccess to fix the non-to canonicalization issue: Click “View Settings”. 4. Switch on Google signals (be aware that it may impact privacy compliance (GDPR) depending on where you’re located, and it may also lead to thresholding. It's such an easy thing to do. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Whiteboard Friday. I would just give them away to 50 people. Pete from Moz here. The Mobile SEO Stack:. Configure custom events (if needed. Gather Your SEO Data. Click on it to open a high-resolution image in a new tab! Try Moz Pro free for 30 days! Video transcription. 3. Whiteboard Friday. ”. g. ) Set up or import conversions. According to Open Site Explorer, a particular Whiteboard Friday video received 402 links from 37 referring domains and well over 1,000 social shares. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Option B, of course, being subdomains. The first one is a strong psychological nudge that you own and control 100% of the time, and that is really branding and naming conventions. Howdy, Moz fans. So my talk today is about harnessing generative AI for content and SEO success. htaccess file by using mod_rewrite functionality. Broad-to-narrow organization. Specifically, the example I want to use is Twitter images, since that was our most recent focus. Large Language Models have taken the world by storm in recent months. Whiteboard Friday. Moz offers. In this new #WhiteboardFriday episode, Cyrus S. g. This Whiteboard Friday video. New Releases Get the scoop on the latest and greatest from Moz. Then, we were able to. Since then, it's grown to millions of views and the videos have helped trained thousands of SEOs. "The wonderful world of AI is changing rapidly. )It gets pretty fun I have to be honest. Paid results do strongly impact organic click-through rate, especially in certain queries. Moz: Marketing Analytics Software for SEO, Links, Social, and Brand • A Vibrant Online Marketing Community • Resources for Learning Inbound MarketingIn this Best of Whiteboard Friday edition, Tom Capper explains how the sessions metric in Google Analytics works, several ways that it can have unexpected results, and as a bonus, how sessions affect the time on page metric (and why you should rethink using time on page for reporting). In today's Whiteboard Friday, master technical SEO Paul Shapiro shares why it's so important for SEOs and marketers to take the programming plunge, explains key concepts, and helps you determine the best course of action for you to get started when it comes to leveling up your technical prowess. In order to identify sources of links that are delivering link equity, I set the parameters above the list as follows: Link type - Follow, Links Status - Active. ) to one page, or keep it separated between multiple versions. I think Facebook is somewhere between 15% and 30% of the traffic that Google's driving. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Google has a finite amount of time it's willing to spend crawling your site, so if you’re having. The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills. The Moz Story Moz was the first & remains the most trusted SEO company. In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword research that are easy to fix, many of which come from metrics like search volume, click-through rate, and difficulty. The Basics of Local SEO. Here's a step-by-step guide on how to do it, along with some creative packaging ideas: Step 1: Select the Products. The first one is best of keyword. One cool thing about this audit checklist is that you can perform it almost entirely 100% for free, or using free versions of SEO tools. Click on “Authenticate” and choose your site’s profile from the list provided. However, even with these set up, sometimes some. For today's Whiteboard Friday, I'll be covering eight tips to help you build more links. It could also be a sub-domain that uses a 301 Redirect to point to a page deep within a sub-folder to make it easier for your users to get there. You're ranking number four. Many SEOs think of keyword research as a very basic part of SEO, which can actually be a problem. Surrounding text content. I'm Cyrus Shepard. 1) Too many messages on a medium. Howdy, Moz fans. Too much light directly on the Whiteboard will create glare; too little light and. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. But guest posting and guest blogging can. From marketing flywheels versus growth hacks, to product launch timing, to knowing your audience intimately, Rand shares his best advice from a decade and a half of marketing Moz in today’s edition of Whiteboard Friday. Whiteboard Friday | On-page SEO | Advanced SEO. Ensure a Flawless GA4 Setup and. e. Click on the whiteboard image above. One of the ways we really like to use it at Go Fish Digital is to really have it give feedback on content that we're optimizing. It can also help people who are responsible for delivering the rest of the customer experience. In today’s Whiteboard Friday, Paddy walks through a few tactics to get more from less. Today, so glad that you can join us. org, de. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Go to the bottom, where you’ll find “Site Search Settings”. SEOs and developers need to work better together. You find resources that list Xs, and there's usually either an author or some process for submission, but you don't have to beg for links. You use that subdomain to segment the language and country targeting. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Join Us! By: Angela Petteys. In today’s episode, Tom goes over some of the new threats to Google from recent advances in machine. It's going to be a year where, again, many, many marketers engage in a ton of content investments and content marketing for a wide variety of purposes from SEO to driving traffic to growing their email newsletters and lists to earning links and attention and growing. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. In today's Whiteboard Friday, Rand explains four steps we can take to be sure we're sending searchers in the right direction. Moz API Power your SEO with our index of over 44 trillion links. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription.